Privacy Policy

Last updated: May 29, 2026

Lexi Lens ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our mobile application ("App").

1. Information We Collect

1.1 Guest Players

When you play as a guest, we collect:

• Device Identifier: A unique identifier for your device, used to save your game progress.

We do not collect your name, email, phone number, or any personal contact information for guest accounts.

1.2 Registered Players

If you choose to create an account, we collect:

• Username: A display name you choose (3-20 characters).
• PIN: A 4-digit code to secure your account.

We do not require or collect email addresses for registration.

1.3 Automatically Collected Information

• Game Progress: Your scores, completed levels, coins earned, and current stage.
• Device Information: Device type and operating system for compatibility purposes.

2. How We Use Your Information

Purpose	Data Used
Save and sync your game progress	Device ID, game data
Enable account login across devices	Username, PIN
Display leaderboards and achievements	Username, game progress
Improve game performance	Anonymous usage data

3. Advertising

Our App may display advertisements through Google AdMob to support free gameplay. Ads shown to children are non-personalized and comply with applicable children's advertising regulations. You can opt out of personalized advertising through your device settings:

• Android: Settings > Google > Ads > Opt out of Ads Personalization
• iOS: Settings > Privacy > Apple Advertising > Turn off Personalized Ads

For more information about Google's advertising practices, see the Google Privacy Policy.

4. Data Sharing

We do not sell your personal information. We may share anonymized, aggregated data with:

• Service Providers: Companies that help us operate the App (hosting, analytics).
• Legal Requirements: When required by law or to protect our rights.

5. Data Retention

We retain your information for as long as your account is active. Guest account data may be deleted after extended periods of inactivity. You can request deletion of your data at any time by contacting us.

6. Data Security

We implement appropriate security measures to protect your information, including:

• Encryption of data in transit (HTTPS)
• Secure server infrastructure
• PIN-based account protection

7. Children's Privacy

Our App is designed for ages 9 and older. We collect minimal data (device identifier, optional username, and game progress) as described in this policy. We do not collect email addresses, real names, or contact information. Parents can contact us to request deletion of their child's data at any time.

8. Your Rights

You have the right to:

• Access the data we hold about you
• Request deletion of your account and data
• Play as a guest without creating an account
• Opt out of personalized advertising

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy in the App with a new "Last updated" date.